What I Can Do
FRACTIONAL CMO & SALES + MARKETING SOLUTIONS
Hey there. I’m Christine Dawn Quigley (Smith). With 13+ years of experience with top companies like Molson-Coors, Agropur, and Spiritleaf, I specialize in innovative marketing strategies that drive growth and build brand equity. I help businesses create impactful results that elevate brand visibility and boost revenue, particularly in CPG, retail, cannabis, and beverage industries.
My expertise in marketing leadership and business development enables me to turn strategies into measurable success, aligning brand positioning, sales goals, and messaging.
- Marketing Strategy & Execution
- Sales & Demand Generation
- Brand Development & Positioning
- Business Development & Account Management
- CRM & Data-Driven Marketing
- Team Leadership & Cross-Functional Collaboration
- Project & Budget Management
- Performance & Growth Marketing
- Stakeholder Engagement & Internal Alignment
- 360 Channel Campaign Development
- Digital Marketing & SEO Optimization
- Customer Loyalty & Retention Programs
- Experiential Marketing & Event Execution
- Field Marketing & Localized Campaigns
Marketing Strategy Development
Brand Development & Management
Sales & Business Development
Marketing Communication
Project Management
Retail & Trade Marketing Expertise
MY MARKETING & SALES STORY
2021
Customer Marketing Director | Truss Beverages Co., Molson Coors
- Led customer marketing for 3,000+ retail locations, boosting revenue to $15M in 2022.
- Developed the “X With That?” campaign, a retail success that became a core sales driver.
- Managed retail marketing efforts, driving a 37% market share for the company.
2019
National Manager of Marketing & Strategy | Spiritleaf, Inner Spirit Holdings Inc.
- Grew the brand into Canada’s largest cannabis retailer, reaching $100M+ in annual sales.
- Launched “The Collective,” Canada’s biggest cannabis rewards program, attracting 500K+ members and earning industry awards.
- Led marketing for 100+ locations, resulting in a $130M acquisition by SNDL.
2018
Marketing Strategy Manager | Woolf + Wallace Agency
- Secured a $600K project with AGLC, driving business development for the agency through experiential marketing.
- Spearheaded national marketing initiatives that enhanced client brand visibility.
2017
Business Development Manager | Agropur Cooperative
- Managed and grew a $5M+ convenience and grocery territory in Western Canada.
- Developed strategic partnerships with brands like Whole Foods and Shell Canada.
2014
Sponsorship & Events Manager, Western Canada | Molson Coors
- Managed a $2M+ annual sponsorship budget, collaborating with the CFL and major music festivals.
- Led the “One Horse Town” campaign with CMT, creating national brand exposure.
2011
Sales Representative | Molson Coors
- Recognized as Top Sales Rep in Alberta, increasing market share and revenue.
- Awarded the “Taking Smart Risks” Western Canada award for innovation in sales.
With a proven track record in marketing strategy, brand growth, and business success, I bring the expertise and creativity to deliver results. Let’s build something extraordinary together
Have Questions?
Let’s Talk!
I’d love to hear from you! Whether you’re ready to collaborate or just exploring support options, feel free to reach out directly.
You’ll reach me straight away — no forms, no filters.